Built by parents,
for parents
We are a family of four from Edinburgh. JIMJOOS started because we could not find swim gear we were happy with — so we made our own.
A swimming lesson that changed everything
When our kids started swimming lessons, we quickly realised how hard it was to find gear that was actually good quality without paying a fortune. Swim caps that snapped after a few uses. Goggles that leaked from day one. Bags that fell apart before the end of term.
We knew other parents were having the same problem. So in 2021, we launched JIMJOOS — a brand built around one simple idea: great quality swim gear for kids, at a price that makes sense for families.
Four years on, over 10,000 UK families trust JIMJOOS for their children's swimming. Our son is now 10 and our daughter is 8 — and yes, they are still our toughest product testers.
The JIMJOOS promise
Quality first
Every JIMJOOS product is tested by real kids in real pools. If it does not hold up to weekly lessons, it does not make the cut.
Fair prices
Premium gear should not mean premium prices. We work hard to keep our products affordable for families without cutting corners on quality.
Proudly British
Based in Edinburgh, built for UK families. We understand what parents here need — and we are always here if something is not right.
Ready to kit your swimmer out?
Browse the full JIMJOOS range on Amazon — with Prime delivery across the UK.